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How do you know when it's time to own your own data center?

Data Centers can range from smaller rooms of a few thousand square feet to huge separate buildings of several hundred thousand square feet.

When you are talking about the smaller rooms, which I might define more as “server rooms”, every company of reasonable size will own one. The reason for this is simple – to manage a technology infrastructure within a facility there are certain pieces of technology that need a place to live. This would include your network environment (core switches, some access switches, WAN edge components security components, etc.) There is also a minimum amount of equipment that is needed to support the system side of the network – Active Directory components (Domain Controllers, DNS, DHCP, etc), file servers, and localized support devices that produce too much traffic to locate across a WAN (such as desktop image servers, etc.). Unless the company is going to outsource technology operations completely, this level of room is typically company owned and operated.

Beyond the core infrastructure we now get to the point of deciding the location of business applications. If the amount of technology beyond the core infrastructure is minimal (low number of in house applications), I believe these will continue to reside in the local data center with the core infrastructure.

As the number of applications increases, a decision needs to be made as to where to place them. I don’t see this as a decision between a company-owned data center and cloud computing at all. Companies will surely continue to own and host a wide variety of local applications. There are several drivers to where applications live. Specialized or proprietary applications will often need to be kept in house, local to both the IT support staff and the business users. This can be due to network latency requirements, transactional database requirements, the need to respond to changes almost immediately, etc. Less critical applications (from a network or business control perspective) can be placed in outsourced or collocation site.

I will assume your question is asking about a larger data center that is not located with the offices. The main choices are to build your own data center or use collocation space. Managing the critical infrastructure (power and cooling) requires a degree of specialized skills that may not exist in a firm. The company may not be interested in developing or acquiring those skills. That would drive towards an outsourced solution. Alternately, the company may need a degree of localized control over the environment, feet on the ground in the data center for IT management reasons. This drives towards an in-house data center, but can also be accomplished by collocating staff at the colo site.

One of my clients is a large bank. They separate technology into several groups, proprietary and no-proprietary, technology whose footprint varies over time and that which is location independent. Their resulting strategy is that non-proprietary technology that varies in footprint and is not location dependent can be placed in non-company owned data centers. The use of the outsourced collocation site makes their data center environments more agile. It does not necessarily make them cost less.

So, if I can take a stab at your original question; when the local data center / server room can no longer support expansion, and there is sufficient technology to support an additional data center location it is time to look for an expansion space. If there is a need for extreme control over the environment, the skill sets are available or can be added, the capital dollars are not an issue, and a financial comparison between company owned and outsourced locations is favorable, then the company should consider building their own data center. If a compelling argument cannot be made for an in-house data center, the function should be outsourced and reexamined on a periodic basis.

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